Avishag Arbel, fashion designer and creator in Tel Aviv since 2005.
A mother of three, with a master's degree in design from Bezalel and "addicted" to the magic of pregnancy.
I have always believed that maternity clothes should be an extension of the clothes we wear every day and reflect our personality and personal taste – they should be elegant, fashionable, especially comfortable, and designed with uncompromising quality and standards. There is no reason for us to dress less "well" than our pre-pregnancy style; on the contrary – we should emphasize the beauty and femininity of the changing pregnant body in a way that the clothes highlight and flatter the pregnant belly and the body embracing the magic of creation. This has guided me from my very first collection until today. Since then, I design cuts that look great at all times, with special pregnancy patents that make them perfect for these special 9 months and also for the first few months after childbirth.
The collection consists of a variety of fashionable, flattering, and comfortable clothing items for the Israeli pregnant woman, adapted to the Israeli climate and for summer events and holidays. The pleasant fabrics, diverse cuts, and range of sizes create a fashionable and practical ensemble for the pregnant woman.
Every week, new items in colors and prints matching seasonal trends arrive on the website and in chain stores, so you'll always feel at the height of fashion, even in your ninth month and fourth trimester (the period after childbirth).
Our collection is "blue and white" made in small quantities and with utmost attention to detail, using pleasant, stretchy fabrics that grow with the changes in the pregnant body. We've also provided you with a variety of supportive solutions such as shaping underwear, maternity tights, swimwear, a sports collection for the active pregnant woman, and of course, a rich gallery of evening wear.
For those of you who are breastfeeding, you can find winning basic items for nursing in a wide range of sizes.
In an era where everyone is looking for cheap and fast, and consumer culture has led us to believe that buying cheaply and discarding after a season is the right way, I believe that maternity clothes should be something different, a long-term investment that will accompany you not only for the nine months of pregnancy but also in the months afterward, and of course, for your next pregnancy. 'Avishag Arbel' is an Israeli business with local production; for every garment sewn, I personally select the fabrics and ensure quality control for every design before it goes to the stores.
Environmental quality is important to us, and we produce in small quantities and on demand, rather than succumbing to mass production.
All six of our boutique stores across the country have been designed with a particularly warm atmosphere to make you feel relaxed, comfortable, and most importantly, that you've come to the right place. Our team of expert salespeople awaits you with the newest collections, the most comfortable clothes, and the warmest hug that will envelop you the first time you wear maternity clothes. Our customer service team will be happy to assist you in choosing the right design and size for you, even in our online store, which holds the largest variety of items in Israel for the pregnant woman.
Pregnancy is an exciting period of change in many areas, and what's better than falling in love with this change and going with the flow in every sense? So all that's left for me is to wish you a continued easy and healthy pregnancy, and that you embrace the change with love, because you are beautiful no matter what.
Sincerely,
Avishag
